A new collection of watches is launching very soon

A new collection of watches is launching very soon

Be the first to know when we launch - you can save up to 50% with our early bird offers.

"...What might be the best watch you can buy for under $250."

"While majorly statement-making It items have the power to rack up lengthy waiting lists and tons of buzz, plenty of simpler piece have that power as well. Consider Linjer as exhibit A."

"An accessories brand that may be able to convert even the most die-hard maximalists."

5 New watch models

7 New watch models

The simplest designs are the hardest to get right.
We have new designs for both men and women.

(Get a sneak preview by signing up on this page!)

Carefully selected materials

Carefully selected materials

We sourced the best components from around the world.

Each watch is made with:
- Swiss movement
- Domed sapphire crystal
- 316L stainless steel
- Italian vegetable-tanned leather straps

Our Approach.

Our approach.

We sell direct to you, at 1/4 the price of traditional luxury brands. No crazy markups, no middlemen -- just a relentless focus on delivering an exceptional product.


DIY Leather straps.

Our straps all have quick release spring bars, so you can change the look of your watch with a snap. No special tools required.

It's like having multiple watches in one.