An independent brand created in 2014
Linjer founders Jennifer Chong and Roman Khan quit their finance and tech jobs because they were fed up with choosing between fast fashion and overpriced luxury. Why did buying a well made watch have to mean paying thousands of dollars because of a luxury logo?
So the Norwegian and Canadian pair began their studio, Linjer (Norwegian for 'lines'), in 2014.
Their mission: to make beautiful, luxury-grade products, and sell them at a fraction of the typical price.