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Our Story

At Linjer, we're proud to make affordably-priced jewelry, bags and watches with sustainable and long-lasting materials.

My husband Roman and I created Linjer in 2014 because we hated feeling stuck choosing between fast fashion and luxury brands.

Why did buying quality products mean having to overpay for a brand name and a logo?

The idea behind Linjer is to create products of the same quality as luxury brands, but to sell them directly to customers online. This allows us to keep our costs low (typically ~50% of the price of traditional luxury) and enable more people to enjoy the finer things in life, every day.

We do our best to incorporate sustainable practices in how we do business. This starts by using the most eco-friendly and long-lasting materials available. Our jewelry is made with recycled metals, ethically sourced gemstones and conflict-free, lab-grown diamonds. Our watches are made with un-scratchable sapphire glass and top-notch Swiss movements. Our bags are made with premium Italian leather; the kind of leather we hope you'll want to pass on to the next generation. You can read more about sustainability here.

We always love to hear from our community. Feel free to reach out to us at!

— Jennifer Chong & Roman Khan


Direct To You

We sell directly to customers, cutting out the unnecessary costs and crazy markups that make luxury jewelry, bags and watches extraordinarily expensive. We pass the savings on to you, so you get the same quality at a 1/3 or 1/4 of the typical cost.

Superior Craftsmanship

We work with factories and artisans that supply Europe's leading luxury brands. (But our products are much more affordable ;))

Luxury-grade Materials

We carefully select each component in our accessories, like the Swiss movements in each of our watches, the premium leather in our bags, and the ethically-sourced stones in our jewelry.


We make our products to last and use the most eco-friendly materials available to us. Plus, we offset carbon emissions for every shipment we dispatch to our customers.

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